Every business makes it their best possible to rank higher on the search engine result pages. There is a business that spends a massive amount on digital marketing and search engine optimization every year. Well, hiring SEO professionals or digital marketers is not the only solution. You also need to have a basic knowledge of search engine optimization to achieve better results and expect your digital marketer.
There are even many businesses that achieve the ranking at a slower pace. Some also encounter many SEO hassles. In such cases, have you ever tried to find out the exact reason behind those hassles? Have you ever verified your SEO checklist? Well, if no! This guide will tell you the five most common on-site mistakes that lead you to hassles.
The key findings in this column would be determining the common technical SEO issues, website problems, and how data affects your search engine ranks?
5 On-Site SEO Mistakes
1. Duplicate Content
Plagiarized content is one of the major reasons why most businesses witness issues in their ranking. In terms of Google, duplicate content is functional blocks of contents that completely or partially match other contents across domains and pages. The duplicate content on your websites or any other platform is one of the major issues that affect your rank.
When you have duplicate content, there are no penalties that you get from Google; however, by having duplicate content, you will lose your chance to get to your potential consumers. Even if you have a great service and a good reputation, duplicate content can make your worst possible competitor get your leads. That is what you should always check. You can even modify and change your content at regular intervals to ensure uniqueness.
You should always note that unique content always gets admired by users and gets a good rank in the search engine result pages.
2. Absent Alt Tags and Broken Images
No doubt, images are a good approach to retain readers in your content. Images in your content even make your content more interesting and engaging. However, images can also include SEO issues in them. An analysis states there are around 45% of sites that have the absence of alt tags. There are other ten percent of sites that also do include broken images.
Talking about the alt tags, you should know that they are vital to image search. However, the search engines have been running these days, but the alt tags also help them determine the image. Alt tags are also essential for disabled people who are using screen readers to get data. That is why you should always use alt tags with images.
Now coming to broken images, these images create the same hassles as the broken links do for you. They can downgrade your web portal. Thus, you need to take care of it.
3. Title Tag Problem
The search engines also crawl over the page title/ the title tag to determine about the page. The title tags even appear to you on the top of the search engine result pages when you search for anything. Even web users make their decision to enter your site based on your title tag. Thus, any problem with the title tag may lead you to an SEO issue. Some of the common title tag issues are as follows:
- Identical title tags
- Long-tail title tags
- No title tags
- Shorter title tags
Thus, you should avoid these common issues in your title tags if you want a better ranking. If you are doing SEO of your website without proper knowledge, then it will be hard for you to rank your site. You should take help from Seo companies Brisbane.
4. Meta Description
Issues in Meta description can also affect your search engine ranks. This is because; most visitors decide whether they will visit your site based on your Meta description. However, it doesn’t change your page rankings, but it is one of the most vital factors to increase your traffic.
5. Broken Internal Links
Broken internal links can be a major problem. It may potentially downgrade your website ranking. One or two internal broken links are not an issue; however, it is a danger signal if you have more of them. The users with broken internal links will see 404 errors, and they may never visit your site again. With more broken links, Google won’t even crawl on your page. So, this will affect your rankings.
Winding up, these are the 5 most common on-site SEO mistakes. Now that you know these mistakes make it your best possible to eliminate them for a better ranking. We hope this article about the 5 most common on-site SEO mistakes is helpful to you. Do share this content on social media if you find it helpful for you in any manner.