To keep new customers placing orders, you will need to ensure that your business and the products or services you offer stay at the forefront of their minds. Even if your potential customers know your company and its products or services, it is likely that any mention of your company will soon be forgotten – unless there is some sort of anchoring experience.
There are, however, some useful techniques that will help you make your business stand head and shoulders above the competition and ensure that it is the one everyone remembers for the right reasons.
#1 Have a company logo or slogan
When thinking about a company slogan, it is a good idea to focus on a phrase that rolls off of the tongue and is catchy – preferably a turn of phrase that occurs naturally in modern language, with just the smallest of twists. Of course, it will need to be something connected to your product or service. For instance, the slogans ‘finger lickin’ good’ or ‘made to make your mouth water’ are obviously related to food items.
A logo, however, will need to be eye-catching and unique to your business. Where possible, you may want to incorporate a symbol or emblem so that in some circumstances, you could use those and those only in your company’s colors to get the same or similar results as your full logo. This design solution can be particularly handy on small items you wish to give away as promotional goods, like those custom-made through companies like anthembranding.com.
#2 Create a brand
There are many bonuses to creating a brand for your business; mainly, it speaks to customers and potential customers about quality and stability within the marketplace. It is, therefore, a good idea to make sure that you get your business brand designed with the help of a professional so that it will be right from the start.
#3 Use advertising carefully
You must use all the advertising facilities you can to get your products and company names out there in circulation. However, in saying this, you do have to use some forms of advertising shrewdly.
Advertising on places such as social media, for instance, requires a different approach than just going for the head-on hard sell method. In fact, you could very well find that setting yourself up as an expert in your business’s products and services is a much easier and more friendly approach.
Have your posts as informative with links back to your website offering even more information for the reader, or post-how-to videos of yourself or an employee performing a task such as putting the final touches to a product, for instance.
Final thoughts
Find your business a company slogan and logo that fit the services or products or services that you provide for your customers. Use this powerful tool to create a brand and use it in all of your advertising. Be sure to think carefully when approaching different advertising mediums, as in some areas you will have to think out of the box to get the best results possible.
