As a brand or business, there are a number of reasons why there are many reasons why influencing bloggers that are useful. Discover below 4 types of profiles among these influencers: The influencers bloggers offer many advantages for brands. They can become excellent marketing levers for their communication. Since consumers’ goal is to seek out reliable and authentic reviews, blogs are often ideal for meeting this need.
c However, and faced with influencers who are much more present on platforms like Instagram, the influencer blogger offers 3 undeniable advantages for companies and brands in influencer marketing. And If you want to be a part of influencer marketing, then you have a great chance, Buy Instagram Followers Australia & cheap Likes from the top-rated social servicing agencies.
The influencer blogger differs from the simple blogger by the quality and size of his audience. However, these are not necessarily the only criteria, but the most sought after when it comes to deploying campaigns on the web. The size of a blogger’s community, or audience, isn’t the most important factor when it comes to engagement.
The influencer blogger generally builds his audience, according to the needs expressed by consumers. It emerges following a query entered on search engines like Google. There is therefore here a notion of need before reaching content.
Influencers through social networks share content without any real notion of expressed need, and through identified issues. Thus, we are subjected to information on social networks and we search for it on engines like Google. Influencers cannot capture visitors according to their needs at a given moment!
From this observation, we can clearly see the interest in working with an influencer blogger. At the same time, they know the basics of natural referencing in order to optimize the content that will be created for brands and companies. Bloggers who master web writing play a real role in influencer marketing.
1. Bloggers micro-influencers
The micro-influencer blogger is a true enthusiast and generally an expert in his chosen field. It does not always have thousands of visitors connected to its site, but it has an often highly qualified target and produces in-depth content at a less frenetic rate than blogs with a large audience. This makes it easier to read an article and gives it extended visibility.
2 types of micro-influencer bloggers
Niche bloggers: Their influence is tied to a specific area that does not always have thousands of visitors. If their expertise relates to a niche field of activity, it is generally a small audience that will follow them.
Small Audience Bloggers: Having a small audience isn’t a real handicap for influencer marketing. The influencer blogger will be able to work on engagement with his audience and his communities, and via social networks in particular. He can also work on trust by offering relevant product/service reviews, in order to collect feedback for companies.
By creating proximity to their communities, niche bloggers and small bloggers with a small audience will undoubtedly be able to interest brands. By obtaining feedback on the one hand and putting ultra-qualified audiences at their service.
2. The passionate influencer blogger
Basically, the blogger is normally passionate. But here we are more about bloggers who do not seek to monetize their audience. Monetizing your audience means for some of them, a loss of confidence in their readership, damaged ethics, and choices to be made.
09However, they are not closed to partnerships but remain very select in their choices to maintain the trust of their community.
The passionate influencer blogger
They retain full transparency on product/service tests which is not always suitable for publishers or different partners. However, this is not incompatible! Passion remains the engine with the loyalty of the audience that follows these profiles.
The influence is there and it can even be very strong, but monetization is not the central and major point. The partnership must go in the direction of the blogger and be a transparent reflection on his part. It is a principle that is relatively logical at the base.
3. The blogger, influencer and web editor: SEO oriented
Bloggers influencers who master web writing and by extension natural referencing or SEO, become perfect levers of visibility for brands and companies. They master the fundamentals of SEO and thus know how to optimize their content. Being able to work on natural referencing and the optimization of sponsored articles from partnerships is a real advantage.
The blogger web editor
Beyond the blogger, the influencer here is a web editor and therefore masters a set of parameters related to writing on the one hand but also at the level of search engines. He knows how to optimize content for the web and work on the semantics and lexical field of keywords.
He also knows the main Google algorithms and the latest subjects in terms of editorial rules, applied to search engines. The latest Google Page Experience update thus becomes a set of rules to consider when positioning yourself.
It is the blogger influencer on which it is necessary, and it will be necessary to count, to gain visibility on the Internet. By acquiring the organic traffic they generate, these bloggers have audiences generally in excess of 100K unique visitors per month.
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4. Bloggers influencers at the head of the media
Being a blogger and having a blog that becomes a real benchmark media in its field, offers a real opportunity in terms of influence. The solicitation on the purchase of links, and the partnerships that are generated by these blogs with high traffic, is a real lever for boosting visibility for companies.
Professional bloggers at the head of a media
However, there is a flip side with these bloggers. By producing too much content (between 5 and 10 per day), some articles can cannibalize the audience of a sponsored post published on the same day. In addition, bloggers will rarely optimize their content from an SEO point of view. We are often on the strike per kilometer with many editors intervening to keep up with the imposed pace. This does not detract from the relevance of the content!
Partnerships are generally expensive and are rather profitable to gain authority for your SEO. There is not always real business to be gained from posts shared on the media.