Have you ever thought of what it would be like to own your own business? Of course, you have! Everyone who’s ever had to punch the clock has dreamt of running a business and being their own boss. However, the hard truth is that not everyone has what it takes.
You may think business owners have it easy, but being an entrepreneur is also a full-time job. In this article, we’ll take a peek behind the curtain to get a behind-the-scenes look at business ownership.
Business owners make critical decisions regularly.
One thing you have to prepare for when you’re a business owner is making weighty decisions. The choices they make have an impact on themselves, their company and its brand, and their employees and their families. Indeed, entrepreneurs often make choices that have far-reaching consequences before most people are even out of bed. That’s why they use different types of business analytics to aid their decision-making process.
Some of the different analytics tactics they use are diagnostic analytics, predictive analytics, prescriptive analytics, and data visualization. Using these different big data strategies enables business leaders to get actionable insights into important factors that affect every aspect of business operations, from employee satisfaction to the performance of manufacturing equipment.
One of the most common uses of big data is to get insight into customer preferences and behavior. The more companies learn about their customers, the more able they are to create the ideal customer experience.
Business owners must create the right work environment.
One of the things that helps a business achieve success is having happy employees. Many of the top companies in the U.S. put as much emphasis on the employee experience as the customer experience, and that’s because employee satisfaction and customer satisfaction go hand in hand. Happy employees provide better customer service and are more likely to go above and beyond the call of duty. Diagnostic analytics shows there’s a correlation between employee happiness, employee turnover rate, and customer satisfaction. So, business owners must work on forging good relationships with team members.
One of the ways companies can gauge the satisfaction of team members is to use a tool like Ambissify to find out your Employee Net Promoter Score (ENPS). The ENPS is a type of employee happiness score or metric. You can also get valuable insights into employee satisfaction using the Employee Satisfaction Index, which uses diagnostic analytics to gauge how team members feel about their company.
Employees give anonymous feedback about their employers online all the time. Ambissify crawls sites like Glassdoor to see what employees have to say about you. You can also implement employee satisfaction surveys to hear directly from team members about how they feel about the company culture. It’s a good idea to make your survey anonymous as anonymity increases the chances of you getting honest feedback.
It can be difficult to find a balance between work and family.
As we’ve shown, there’s nothing easy about being an entrepreneur. One of the hardest things about running a business is that—if it’s not a family business—it can be difficult to find time for your loved ones. Indeed, business owners want happy employees and customers, but those things take a backseat to a happy family. However, a business owner’s work is never done, so they often have to be creative and intentional about making time for their families.
One of the main things business owners have to worry about is creating the ideal work environment to promote employee satisfaction and productivity. They also have to learn the ins and outs of managing business finances and monitor political issues that affect their business. On top of that, they still have to make time for their families. So, if you plan on starting a business, you’d better put on your workboots because Easy Street is in the other direction.
We all know the importance of consistency in branding. Your voice should reflect in every aspect of your social media content — from your posts and responses, to linked articles. That’s how you show your audience who you are and what you value. That’s not all, though. There’s a whole world of other content you can use to connect with your audience and communicate your personality. Introducing, behind-the-scenes content. We invited social media consultant and founder of Lollipop Social, Nicole Osbourne, to tell us a bit about using behind-the-scenes (referred to as BTS in this post) content in social media marketing.That’s not all, however. Nicole was right; some of us are genuinely bad at selling ourselves. Aside from the fear of the spotlight, some people struggle with finding the right way to promote themselves, or saying the relatable things. Some think their work will speak for them and they don’t have to trumpet themselves. Though that’s true to some extent, you won’t get anywhere without a gentle self-promotional nudge. That’s why behind-the-scenes content is so effective — it’s an easy way to talk about yourself without being boring. Another reason people hesitate is because they don’t think their behind-the-scenes content is good enough to go live. But your audience isn’t looking for perfection — they’re looking for sincerity. Show the bad hair days, meetings-taking-over-meals days, coffee spills, and everything that shows you’re just another human with struggles. Our friends at WP Business Reviews shared some excellent reasons as well. A lot of businesses are reluctant to share BTS content because of security reasons. True enough. You need to be aware of legal considerations before you post BTS content. For example, make sure you have explicit permission from everyone featured in your image or video and see that you’re not posting sensitive or confidential numbers.
