A business card is a printed, credit card-sized paper holding business information such as name, address, brand logo, and contact details. In printing services, business card printing is a part of their services. It identifies a person’s relation with the business given to a potential customer or client and serves the purpose of business marketing.
Business cards are always necessary in the professional world and can bring new opportunities for you. There are different types of business cards, and each style has its advantages in accordance with your needs.
- Standard business card
- Premium business card
- Wild format business card
- Exclusive business card
- Social business card
Importance of Business Card Printing
Here are some reasons why a business card is still important and has a place in this digital world.
1. Marketing and promotional tool
Business cards are crucial marketing tools that win many new customers when utilized in the right way. They can be an effective form of marketing your product and service and improves the company’s legitimacy if the card stands out.
2. First impression of your brand
A business card’s design should be unique and impactful so potential clients will remember you and your product. Right placement of the company’s logo, paper quality, and good use of fonts and colors in business card printing will determine your ability to create a great first impression on the customers.
3. Portable and cost-effective
Business cards are portable as you can keep them in your pockets at all times wherever you go. They are relatively inexpensive that makes them an effective promotional tool for small businesses on a tight budget.
4. Builds your brand
Business card printing helps you in establishing your brand to make your company easily identifiable. For instance, you can reinforce your brand with the viewers of cards by adding the company’s logo and advertising slogan on the card. The company’s logo displays your brand’s personality, and the fonts, texture, color, and paper stock also conveys a message about the type of company represented.
5. Distinguishes you from competition
It is almost given that customers get various business cards from your competitors. A perfectly designed business card helps your company in standing out among the crowd. A concise, direct and, a visual card showing your company’s identity is often an effective way to differentiate you from the competitors. Investing in marketing is also essential to make your company stand out.
7 tips for designing a business card
In networking, nothing is more necessary than a well-maintained business card. A business card printing is crucial for introducing yourself to potential clients, whether you have a local business or work involving meeting new people. The first impression is based on your business card, so your design should be wow. Once, having a good idea of the logo, brand color scheme, and what you want your card to say about you, you can follow the five steps given below.
1. Know the fundamentals of design
Before applying your knowledge of design fundamentals, ensure you have all the contact details that your customers need for their business cards.
- Phone Number
- More Ways to stay in touch
When all the principles and design elements are concerned, you need to balance all the given information. The visual and text hierarch has a vital role in creating a successful business card.
2. Choose card material
Think about the card material you are designing on. Along with shape and form, the thickness of the card is essential to feature your design. By focusing on the physical attributes of the card, you can make your brand stronger. During the design stage, consider colors, paper choice, and optional extras like gold leafing or embossing. Hence, the more you customize the materials (texture, size, etc.), the more expensive your production will be.
3. Add a striking logo image
Logos are a great way to show off your brand’s personality, product, and service. An image or logo is the core of your business card that differentiates you from other competitors. It is a visual communication tool and portrays a positive, stable, reliable, and professional business. You can use strong visual imagery to seize client’s attention and make your business remarkable.
4. Don’t forget typography
Typography expresses you and elaborates your brand personality. For example, fonts help your brand appear masculine, feminine, and other design concepts. In a business card, the font should be harmonious with your brand image. To make a business card professional and easily readable, keep your font type very basic. Ensure that your typeface is legible and the font is large enough to understand for people. You can use a clear and simple serif or sans serif typeface.
5. Print your business card design
After placing all the elements accurately, reevaluate your design to ensure everything works. You can always optimize the visual flows by changing the size and location of the elements. During business card printing, don’t forget to print it with bleed. Bleed printing goes beyond the edge of design. Printing is never 100% perfect; that is why bleed is important for creating business cards.