Intent-Based PPC and SEO Strategy: To Maximize Revenue
PPC and SEO have their pros and cons. PPC gives you faster results. In contrast, SEO results are slow but enduring.
What if you combined the strengths of both for maximum input? The collective is always more potent than the individual. You can do that here too.
Matching user intent is the essence of online marketing. So, keep the user intent in mind when you combine both SEO and PPC.
Here are some ways how the combined effect can bring you more revenue.
PPC to Complement SEO in Bringing Traffic:
Whether it is SEO or PPC, it’s all about keywords. You want to rank higher for the keywords you use.
You will find that no matter how hard you try, you won’t rank for some keywords. Large enterprises are already targeting high-traffic keywords. So, the probability of you ranking for the same is low.
That’s when you need PPC. First, find out what keywords are not performing well. Then you can bid for the exact keywords with PPC. If you can spend money on ads, you can rank for those keywords. In this way, use PPC to fill in the areas where SEO fails.
You can also find the pages that are not giving optimum results organically with SEO. If you link to those pages with PPC ads, you will get more traffic. Doing so will get you quality leads that you can convert. You can get the PPC services of a digital marketing agency to manage these campaigns efficiently.
SEO to Reduce PPC Campaign Costs:
To increase revenue, you should focus on making your campaigns effective. It includes having a strategy. You have to find the best way to get more sales. Cutting expenses is one way to increase revenue.
SEO will provide you with data about where you should focus. It helps you plan and secure the necessary funding.
With the data you collect, you know the pages that are receiving more organic traffic. With that data, you can stop bidding on keywords already getting organic traffic. It helps you when you are running on a tight budget.
PPC allows you to target specific locations. Identify where most of your organic traffic’s origin.
With this, you can target them with highly personalized offers and ads. It saves you money. Your ads will also bring you more customers. Get the local SEO services of an agency to help you with geotargeting.
PPC to Promote Content:
You already have the best content if you use it to enable customers to do business with you. It is not limited to writing the best content, but it also includes optimizing titles, tags, and meta descriptions.
Your content will indeed bring you more sales. But are they reaching the right people? You do not have to sit and wait for people to click on your link. There is no guarantee that your content will reach the target audience. Your competitors are also optimizing their content.
PPC helps you get your content to the right people. Generally, PPC ads focus on more sales. But you can use them to draw attention to your quality content too.
With PPC ads, you can target customers in different stages in their customer journey. Using PPC ads helps you to target different customer segments. It ensures that your content marketing strategy gives you more ROI. For localized content, you can get the local SEO services of a company to help you.
You can also find what content clicks with your audience with PPC ads. You also can see the demographics of your audience. With data collected from PPC ads, you can perfect your content marketing strategy.
Intent-based SEO and PPC for Backlinks:
You have some pages that get you more sales. But things will not always be the same way. What if those pages move down in rankings? You will lose more traffic and revenue when that happens.
Backlinks increase your credibility. But getting backlinks is not an easy thing.
One way to get quality backlinks is through PPC. First, you need content that answers the most prevalent questions in your industry.
Now you should target influential bloggers in your industry. When your content solves their pressing problems, they will link to you. They will direct their visitors to you for expert advice.
There are multiple ways to get backlinks, including sponsored posts. Partner with a digital agency offering SEO and PPC services to learn about different ways of getting backlinks and design the best intent-based SEO and PPC strategy.