Did you know that 94% of the global population recognizes the Coca-Cola logo? Think about what that means for the power of branding!
Now, wouldn’t it be great if your business could generate the same amount of recognition?
While we might not be able to help you get that popular, we can help you understand the significance of coming up with a great logo, plus show you why using a template for logo inspiration is a great idea. We’ll even provide some free resources to help you get started.
So make sure to keep reading to find out how you can grow your brand!
Is a Logo Even Necessary?
Absolutely! At first glance, a logo might not seem like much more than something to draw eyes to your company. But in the digital age, it’s so much more than that.
Yes, a unique logo catches the eye. But it also sticks in consumers’ brains and acts as one of the most significant ways to increase company recognition.
And make no mistake, recognition goes a long way. Your customers have more choices than ever. But if you can become the go-to in their minds for your niche, your sales will skyrocket.
Is Using a Template for Logo Inspiration Cheating?
Not at all! Using a logo template is a great idea, especially if you’re working with a limited budget and have little or no expertise in DIY logo design.
What’s more, you can take inspiration from some of the most popular existing logos. Of course, that’s not to say you should copy them outright, but learning what makes them special can influence the creation of your logo.
There’s a long history of taking inspiration from other brands. Some of the world’s most popular brands like Airbnb and Starbucks even got in trouble for taking a bit too much inspiration from others.
Tips for Creating Great Logos
The best logo ideas for businesses incorporate the same concepts:
- Evocative coloring
- Creative use of geometry
- Brand cohesion
That might sound like a lot, but it all comes down to careful planning. Think about the types of emotions you want consumers to feel when they look at your brand.
Then, play around with a free logo maker online and see what cool concepts you can come up with.
And don’t forget, your logo is like a mission statement to the world. Think carefully about the message you want to spread.
It’s always a good idea to get some feedback, too. Show friends and family your logo ideas and see what they think.
Your Guide to Improving Brand Recognition Through Your Logo
At the end of the day, there’s nothing wrong with finding logo inspiration from a template or even another company’s existing imagery.
Remember the trifecta of coloring, geometry, and synergy. As long as you come up with something creative and unique to your company, you can’t go wrong.
Want more tips on expanding your brand? We’ve got you covered! Be sure to check out the rest of our blog for tons of additional strategies that are sure to help you grow your business.
What on earth is a brand vibe, and how do I find mine?
A brand vibe is how you want your brand to make people feel. Sometimes you might hear it called a brand personality. It should be consistent across your logo and content, and clearly set out in your brand guidelines.
Just like we want our law firms to feel trustworthy and respectable, we want our yoga teachers to feel calm and gentle, and our party planners to feel organized and fun.
With me so far?
Once you discover your brand vibe, the logo-making process gets 100 times easier* (*not scientifically proven). Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Got them? Good, you can scroll down to the logo design tips now.
A logo is a visual representation of your brand, so why tell people what you do if you could just show them? Use simple icons to communicate who you are.
Remember the brand vibe we talked about earlier? The use of the plane and the sun here makes me feel excited and reminds me of warm sunny holidays.