The BBB logo is probably one of the best-known logos in the world and is an excellent example of an NGO logo from the United States. According to statistics, the Better Business Bureau logo has been used by more than ten million nonprofit organizations in the US alone. The logo stands for a simple reason: it works! In addition to this, it tells people exactly what the organization does, who it is, where it is located, and how to contact them. It has also become a symbol of peace and credibility in the business world, which explains why many multinational companies, governments, and institutions prefer to have a BBB logo on their website.
So why exactly do companies need a BBB logo? Well, first of all, the logo serves as a branding tool for any business. A logo of a well-known international company is automatically assumed to mean quality, reliability and professionalism. Therefore, if a company wants to project that kind of image in the market, then it makes sense for it to invest in a good BBB log design. Not only does it create a better brand image but it also builds a better marketplace trust towards the concerned business.
The most important advantage of having a logo from the BBB is its global recognition. When a customer or client in America sees a logo from the BBB, he automatically assumes that the concerned organisation is highly regarded and accredited in the US market. There are certain other credible agencies like the GCI (General Contractor’s Institute) accreditation from The High Contractors Association (HCA) that also make an impression on a customer or potential client in America. If a business is accredited by these agencies, it becomes easier for it to get bank loans from investors or lenders in America.
Once a business gets accredited by the BBB, it has to make sure that the logo is not blocked by any trademark or logo rights of other organisations. This can easily be done by getting it registered with the Trademark Electronic Registration (TEI) system. Registration with the TEI system is free of cost. In addition to this, the logo of the small business must have the legal rights to be displayed on the web. This will help a customer find out more about the small business immediately.
If you want to boost your business, you can use your BBB logo for promoting your products and services. A dynamic logo will help you reach more people easily. It will also create brand awareness for your products and services, as many people will come across your website because of the unique and stylish logo design. Since the accredited businesses have the free license to use the BBB logo for any purpose, they can use the emblem on their websites, marketing brochures etc to increase the website traffic.
A unique logo adds a sense of individuality to your products and services. A great design is what makes a customer to retain a particular product or service for a longer period of time. Some of the companies give their customers a free sample of their product or some promotional gifts in return for their loyalty. You can also use the BBB seal to make a lasting impression on customers.
The seal of accredited businesses is one of a kind and it is given to the best businesses only. The logo of an Accredited Business Bank is usually circular in shape and very appealing. Many small businesses prefer to use the BBB seal on their business cards to promote their credibility.
As you can see, using an appropriate business logo can be a big help for your company. It will get accreditation easily and your products and services will gain more recognition. These are some of the reasons why many accredited businesses get accreditation with the BBB.