Digital Marketing

SEO for eCommerce Businesses In Australia

SEO stands for search engine optimization, which implies improving your site to increase its visibility for specific search questions when it comes to both the quality and the quantity of traffic to your website. Good SEO can make your website stand on the top of search engines which will make you more visible for the potential visitors of your website. If applied correctly, the power of eCommerce SEO is huge and can revitalize any business that sells products online allowing them to be no longer restricted to one area. Australian businesses who use eCommerce SEO enjoy high search engine rankings and have an advantage over their competitors who are not using it.

The statistics

Let’s talk about the numbers.

  1. The majority of shoppers (87%) search for a product online which means that if you’re not ranked high in Google search engines, you probably won’t be visible to your potential clients.
  2. SEMrush study shows that organic traffic makes up 38% of all website traffic – irrespective of business size and industry of operation.
  3. The #1 result in Google’s organic search results has an average CTR of 31.7%.

The aforementioned facts prove that a catchy website with good photos and good SEO is already a good start for your business, let alone if it works very well. The best SEO practices you can apply to your eCommerce are Keyword research, Site architecture, On-page SEO, Technical SEO, Content Marketing, and Link building.

Keyword research

Using proper keywords for SEO in Australia implies knowing the Australian version of English which can sometimes be tricky. Although it resembles British English, some words are spelled the same way as in American English. What is typical for Aussies is the diminutives, such as bizzo (business), barbie (barbeque), brekkie (breakfast), chokkie (chocolate), kindie (kindergarten), lippy (lipstick), oldies (parents), and so on. Let’s get familiar with some Aussie words that are not present in other versions of English:

●     barrack (for sb) – cheer;

●     daks – trousers, pants;

●     dinkum – genuine, true;

●     lolly – sweet, candy;

●     Oz – Australia;

●     snag – sausage.

To run a website or social media in Australia means you have to be familiar with the language as well, especially because Aussies are very proud of their national products or local companies. Writing like an Aussie can bring you closer to them.

The market analysis

Before introducing your business to the Australian market, you should analyze the demand for the products you offer and the possibility of attracting Aussies to purchase them. Find a reliable way of doing this. For example, SEO services from Sydney can help you run your website in a way that is optimized for the Australian market. We mentioned the importance of local businesses in Australia, so recommendations your website might have from Aussies that tried and liked your business are very important and link building in Australia can be crucial for you to thrive in this. 

Header tags

Header tags should be included in your web design. Articles always have a main heading and should then have subheadings to structure the article properly. When it comes to SEO, there are HTML titles called heading tags and they can have a more meaningful purpose. To Google, these tags let the search engine know what your website is about, what the body of the content is referring to, and the keywords that are included. This is very important to know when you’re starting a website.

Header tags are what you use to rank these headings and subheadings from H1 to H6. H1 is your most important and this is reserved for the primary headline of the page or article, with all other subheadings ranked accordingly. You can use these headers more than once as well if necessary. For example, you can use H1 for the main headline and not use it again. But H2 could be for all of your main subheadings that divide up themes and topics. Then you could use H3 and H4 headlines for all further points broken down under these subheadings. This helps both the reader and Google since it establishes the hierarchy and it indicates which information is more important. You should limit your headings and subheadings to H1, H2, and H3 as they hold the most SEO weight with Google. Don’t forget the internal linking since it helps visitors navigate their way through your page and secondly, it helps provide Google with a similar map so it can better rank your content.

Now that we have explained some basic stuff related to SEO in Australia eCommerce, you can build your website or improve the existing one. This can be done by yourself, but if you cannot do it in the beginning, consider hiring a professional who would lead you through link building, internal linking, engine optimization, and all the other things that are crucial for the good functioning of your website. If your target is Australia, don’t forget to investigate its market and language and make your articles well-structured with appropriate headings. Good SEO will boost your website ranking and sales so don’t hesitate to do it.

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