It’s no secret that the vast majority of apps never see the light of day.
Every year, thousands of app developers pour their blood, sweat, and tears into creating the next big thing, only to see it fizzle out shortly after launch. In fact, data shows that less than 0.01% of all apps go on to become financially successful.
So what separates the few successful apps from the rest?
Top Reasons Why Most Apps Fail Upon Launching
If so many apps are failing, that means most of these apps have something in common. After analyzing countless app failures, we’ve found that there are a few primary reasons why most apps fail shortly after launching.
1. Lack of a unique selling point
In a world where there are literally millions of apps to choose from, it’s important that your app has a clear and unique selling point. Otherwise, it’s just going to get lost in the shuffle. Figure out what makes your app special and make sure that is communicated clearly to users.
2. Bad reviews
If your app launches with bad reviews, it’s going to be very hard to recover. Make sure you thoroughly test your app before launch and address any bugs or glitches that could turn users off.
3. Not enough marketing
A great app is worthless if nobody knows about it. Make sure you have a solid marketing plan in place to get the word out and drive downloads.
4. Not optimized for search
If your app is not optimized for search, it’s going to be very hard for users to find it. Make sure you do your keyword research and use relevant keywords throughout your app store listing.
5. In-app purchase issues
If your app relies on in-app purchases, make sure the process is smooth and easy to understand. Any hiccups in this area will cause users to abandon your app.
Checklist Before Launching Your App
Now that you know some of the top reasons why apps fail, you can take steps to avoid making the same mistakes. Here’s a quick checklist of things to do before launching your app:
1. Test, test, and test some more. Make sure your app is thoroughly tested before launch.
2. Get feedback from beta users and address any concerns they have.
3. Make sure your app is properly optimized for search.
4. Create a solid marketing plan to get the word out about your app.
5. If your app relies on in-app purchases, make sure the process is smooth and easy to understand.
6. Have a plan in place for dealing with bad reviews.
7. Monitor your app’s performance after launch and address any issues that arise.
8. Regularly update your app with new features and content to keep users engaged.
By following these tips, you can give your app the best chance for success.
Avoiding these common mistakes will go a long way towards ensuring your app’s success. Focus on creating a great product with a clear value proposition, and make sure you market it effectively. If you can do those things, you’ll be well on your way to creating a successful app.
Zara Raza is the Head of Marketing at Sunvera Software. She earned her Bachelor’s in Business Administration from the University of California, Irvine, in 2019, and has written several blogs on technology, software, marketing, education, business, and more.